Our website is accredited climate-positive

The Micro Business Alliance are delighted to announce that we have received the Climate-Positive Website Accreditation for our website.

Steering group member Ian Farrar, said:
“Being a responsible corporate organisation is very important to us and included in our Mission. Sustainability and our social impact is something we strongly advocate and support.
This accreditation recognises our digital sustainability leadership by taking measures to reduce the carbon footprint of our website and using green energy to power the site. As part of the criteria we also take responsibility for our website’s carbon footprint each year through high-integrity, science-backed Gold Standard or Verified Carbon Standard projects that remove carbon, restore biodiversity, and improve livelihoods.

It is imperative that we should not neglect carbon footprint of our websites and digital platforms while we
work towards a cleaner greener internet for all.”

Chair Ian Cass, said:
“Everyone at The Micro Business Alliance is thrilled to receive the EFWA Climate-Positive Website Accreditation and we’re proud that our website is accredited as Climate-Positive as we take responsibility for our digital presence.”

About Eco-Friendly Web Alliance (EFWA)
Eco-Friendly Alliance (EFWA) is a social enterprise with a vision to make a positive impact on the environment. The internet, a seemingly ubiquitous aspect of modern life, has a significant carbon footprint, contributing to 3.7% of global emissions – more than the aviation industry. Our mission is to create a greener internet by empowering website owners to take action and reduce their environmental impact.
EFWA’s goal is to build on our global movement for a cleaner and greener internet with ‘1 million climate-
positive websites by 2030’, including both new websites that are necessary and helping convert existing ones to be low-carbon and high-performing, contributing to the battle against climate change.
Eco-Friendly Web Alliance (EFWA) is an award-winning social enterprise focused on creating a cleaner, greener internet. Our ground-breaking eco standard for websites aims to reduce unnecessary carbon emissions into the atmosphere. An 11-member scientific advisory board ensures the integrity of the process through regular reviews and progressions.
To find out more about EFWA and to get your free website audit please visit www.ecofriendlyweb.org

About Ian Farrar

Sales professional, entrepreneur and founder of Far North Ltd, Ian Farrar has over 20 years in global business development roles. With a strong network of influential contacts to call on, Ian has founded, scaled and exited companies in his native North East. Ian also has impressive experience holding non-executive directorships for public and third sector organisations. As a self-confessed Social Evangelist, Ian embraces relationships across many social platforms including podcasting with over 300 interviews.

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